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Email Marketing is a powerful way of engaging with your audience (the people who already trust you enough to email them).
Step 1: Create an Epic Headline
Typically, people open emails because of a deal, they think they may miss out on something, a benefit, and high quality content. The title needs to encapsulate that purpose.
I love automating my business to reduce time and increase efficiency. But also, as a busy mom and entrepreneur I can't spend all my time on a title. Often times, I use this free Campaign and Blog title generator from Active Campaign.
Step 2: Continue the Intrigue in your Preview Text
This can be a real preview of the email or craft it depending on the key information you want to showcase.
Step 3: Formatting is Crucial
Make it easy for people to read and "scannable":
Jot form is an excellent way to get your important information read
Keep sentences and paragraphs short and sweet
Follow a logical format with one idea per paragraph
Step 4: Nobody likes Spam
Avoid using all capitals, overusing words or phrases, and overselling. Put useful tips and information first and an offer or call to action second.
Step 5: Make it Memorable
Step 6: Know Your Audience
Make sure you're speaking to your relevant audience in language they will understand. If it's too technical or wordy people may not read it all or even open it. Tailor the content to your audience's needs, wants and weaknesses.
- choosing a selection results in a full page refresh
- press the space key then arrow keys to make a selection